I learned two things today. From Wikipedia
Essentially Preference Falsification is
Preference falsification is the act of communicating a preference that differs from one's true preference. The public frequently convey, especially to researchers or pollsters, preferences that differ from what they truly want, often because they believe the conveyed preference is more acceptable socially.
And Preference Cascade is
In short, average people behave the way they think they ought to, even though that behavior might not reflect their own personal feelings. Given a sufficient "A-HA!" moment when they discover that their personal feelings are shared by a large portion of the population their behavior may change dramatically. An example of this is the British colonists before and after publication of Thomas Paine's Common Sense. A year before the Declaration of Independence, America was full of patriotic British convinced that things could be worked out with King George, but on July 4, 1776 the colonies were full of Americans determined that they needed independence. Another is the relatively recent "Arab Spring."
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