Saturday, July 06, 2013

2048 : Shiv please fire your copywriter

I could find this on the net, but if you are driving in Bangalore, do look out for these huge HCL hoardings which scream "No Boundaries within our 50,000 employees" and shows a cricketer in the follow through of a smack shot.

I would assume the intent of the message was literally to say "No boundaries" within our firm, we are one single message.

Take a step back. A cricketer within the throes of a smack shot is hopefully searching for the boundary, for him that is really manna.

So in summary - cricket is completely the wrong visual aid to say "no boundaries".

In cricket its a boundary that we need, and in real life, in some cases, we need to break the boundaries.

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