Too many people have written odes about it, but the "Hamara Bajaj" branding line was a complete stroke of genius. It's easily one of the finest marketing jobs we have seen in our lifetimes.
What makes it really a complete element of magic is that the lines don't really rhyme, but the way it was sung....it was just perfect.
Lyrics are (from lyricsbogie)
Yeh zami yeh aasma haan
Yeh zami yeh aasma
Humara kal humara aaj
Humara kal humara aaj
Buland bharat ki buland tasvir
Humara bajaj humara bajaj
Buland bharat ki buland tasvir
Humara bajaj humara bajaj.
Notice that the first 4 lines don't rhyme at all...but it is an earworm in a very poetic way.
The lyricist should take a heartfelt bow :-)
What makes it really a complete element of magic is that the lines don't really rhyme, but the way it was sung....it was just perfect.
Lyrics are (from lyricsbogie)
Yeh zami yeh aasma haan
Yeh zami yeh aasma
Humara kal humara aaj
Humara kal humara aaj
Buland bharat ki buland tasvir
Humara bajaj humara bajaj
Buland bharat ki buland tasvir
Humara bajaj humara bajaj.
Notice that the first 4 lines don't rhyme at all...but it is an earworm in a very poetic way.
The lyricist should take a heartfelt bow :-)
I am terrible at this, but google tells me this is Raga Pilu :-)
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