Tuesday, November 11, 2008

Post 464 : Live in your world, play in ours

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Long before PS3 and the current branding, Sony Playstation used to run this campaign called

Live in your world Play in ours

I personally have felt this was brilliant. I wonder, why, they gave up on this brand strategy.

I still think they should revive it, it will do wonder to their brand image.

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