Sunday, May 13, 2007

Post 268 : Great Brand Lines - 2 (I love the thump)

The Sony W200i ad featuring Hrithik is a very cool ad. There are people who feel it is very Hrithik focussed, I think thats exactly the winning point than otherwise.

What I actually love about this ad it says " I (sony-ericsson logo) the thump"....

Almost everyone instinctively reads it as "I love the thump".....

What a clever use of our subconscious reading.

Related Posts by Categories

Widget by Hoctro | DreamyDonkey

1 comment:

Ravages/CC said...

OT: Thanks for the link mate. Much appreciate it. Will reciprocate soon