Sunday, May 13, 2007

Post 268 : Great Brand Lines - 2 (I love the thump)


The Sony W200i ad featuring Hrithik is a very cool ad. There are people who feel it is very Hrithik focussed, I think thats exactly the winning point than otherwise.


What I actually love about this ad it says " I (sony-ericsson logo) the thump"....


Almost everyone instinctively reads it as "I love the thump".....


What a clever use of our subconscious reading.




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1 comment:

Ravages/CC said...

OT: Thanks for the link mate. Much appreciate it. Will reciprocate soon